It happened to me with PR for Anyone, my first PR crisis. The kind that leaves you feeling you’ve been kicked in the stomach and you want to crawl in a hole and cry. But then you realize you have to quickly scoop yourself up and go into crisis management and...

  Do you know the difference between PR and Advertising? There's a big distinction so it's really important to know the difference. Advertising is something you pay for. Publicity is free and also known as "earned media" because it's a third party endorsement....

  It’s something I hear all the time, “Christina, I don’t have time to do my own PR.” In the time it takes you to make that quick stop to Starbucks every morning, wait in line, order your Frappuccino, have the Barista whip it up, and head to the office, you could...

I’ve rarely heard a definitive “no” in my life. Nine times out of ten there is some grey in the “no” that makes it a “not now.” Even a no response can be put in that grey area. Until someone says absolutely not or don’t contact me again, the door is wide-open to...

Week after week I write about gaining free publicity. But, the best publicity you can get is from your customers. Happy customers will tell other people how great you are and bottom line, that’s what PR is all about, getting customers. No one can sell you better than...

  Happy Birthday www and Thanks for the PR Connections Last week was the 25th anniversary of the World Wide Web. Time to (unfortunately) date myself but yes, I did live, pre-www. It’s hard to remember actually. I do remember briefly temping after college with a...

If you’re reading this post, you’re likely looking for tips to gain free publicity.  My goal with this blog it give you great ideas on how to do just that. In honor of March Madness this month, let’s talk about your “story.” Publicity is about the story and that’s...

Trying to Gain Media Exposure for Your Small Business? The hottest thing going right now is the podcast.  Some of the biggest names in business have podcasts. From Suze Orman to Mad Money’s Jim Cramer. What do I have in common with Damon John of Shark Tank? We were...

  PR Success from Building Relationships If you don’t think building relationships has anything to with gaining media exposure, it’s time to think again. I’d like to share just one of many stories of how building a relationship with a journalist has blossomed in...

This Month, Go for ANYTHING Olympics Related. We only get the winter Olympics every four years so this is a perfect time for that unique, outside-of-the-box pitch you can tie to the Olympics. What can you add to a media outlet that is related to the Olympics? Here are...