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Package #1: Strategy Session – $3,500
Already doing your own PR but not having the success you’d hoped? Need to tweak your message or branding? Need a fine-tuning on your PR efforts? In this up to one-hour recorded phone conversation, we’ll go over what you’re doing now and how we can improve on that for more results. We’ll review past PR efforts and implement a strategy moving forward. I’ll also provide you with 3 media contacts in either your trade, local, or national media depending on what we decide is the best for your business and a strategy for submitting story ideas to them.
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PACKAGE #2: VIRTUAL 1:1 SESSION – $5,000
Customized results oriented session. Prior to our session, you will complete a detailed questionnaire on your business allowing me to create a custom DIY-PR program for your business with strategies to implement. We will then connect via phone for an up to 2 hour recorded session to set your office up to easily and effectively implement this strategy. The session is recorded so you can always go back and listen again. In this session, we will:
- Assess your overall branding and make recommendations to keep it consistent
- Add additional domains if necessary
- Set up your media query services and make a plan for regular responding
- Create boilerplate responses for topics in your industry
- Establish which media are important for you (trade publications, local media, national) and provide you with contact information for 10 media outlets
- Discuss social media and provide guidance on whom to follow
- Discuss applicable Editorial Calendars and plan submissions
- Decide on potential story ideas for magazines and television and timing of submission
- Layout an evergreen pitching calendar specific to your industry
- Talk about a designated opt-in for lead generation
We will cover quite a bit so you’ll have 30 days of unlimited support (E-mail and up to 30 minute phone call with me) to help with anything you’re unsure of.
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PACKAGE #3: LIVE IN-PERSON DAY – $7,500
Customized results oriented session. Prior to our session, you will complete a detailed questionnaire on your business allowing me to create a custom DIY-PR program for your business with strategies to implement. This package is similar to Package #2 except I will come to your office* for a half-day session to set you or your staff up to easily and effectively implement these strategies. In this session, we will:
- Assess your overall branding and make recommendations to keep it consistent
- Add additional domains if necessary
- Set up your media query services and make a plan for regular responding
- Create boilerplate responses for topics in your industry
- Establish which media are important for you (trade publications, local media, national) and provide you with contact information for 10 media outlets
- Discuss social media and provide guidance on whom to follow
- Discuss applicable Editorial Calendars and plan submissions
- Decide on potential story ideas for magazines and television and timing of submission
- Layout an evergreen pitching calendar related to your industry
- Talk about a designated opt-in for lead generation
We will cover quite a bit so you’ll have 30 days of unlimited support (E-mail and up to 1 hour phone with me) to help with anything you’re unsure of.
*Travel expenses will be added to the above fee.
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