Pick Your Package

Package #1: Strategy Session – $3,500

Already doing your own PR but not having the success you’d hoped? Need to tweak your message or branding? Need a fine-tuning on your PR efforts? In this up to one-hour recorded phone conversation, we’ll go over what you’re doing now and how we can improve on that for more results. We’ll review past PR efforts and implement a strategy moving forward. I’ll also provide you with 3 media contacts in either your trade, local, or national media depending on what we decide is the best for your business and a strategy for submitting story ideas to them.

PACKAGE #3: LIVE IN-PERSON DAY – $7,500

Customized results oriented session. Prior to our session, you will complete a detailed questionnaire on your business allowing me to create a custom DIY-PR program for your business with strategies to implement. This package is similar to Package #2 except I will come to your office* for a half-day session to set you or your staff up to easily and effectively implement these strategies. In this session, we will:

• Assess your overall branding and make recommendations to keep it consistent
• Add additional domains if necessary
• Set up your media query services and make a plan for regular responding
• Create boilerplate responses for topics in your industry
• Establish which media are important for you (trade publications, local media, national) and provide you with contact information for 10 media outlets
• Discuss social media and provide guidance on whom to follow
• Discuss applicable Editorial Calendars and plan submissions
• Decide on potential story ideas for magazines and television and timing of submission
• Layout an evergreen pitching calendar related to your industry
• Talk about a designated opt-in for lead generation

We will cover quite a bit so you’ll have 30 days of unlimited support (E-mail and up to 1 hour phone with me) to help with anything you’re unsure of.

*Travel expenses will be added to the above fee.