Do you know the difference between PR and Advertising? There’s a big distinction so it’s really important to know the difference.
Advertising is something you pay for. Publicity is free and also known as “earned media” because it’s a third party endorsement. Someone else, besides you, is the telling their audience how great you are.
I was honored to be asked to be a guest on Washington Business Report on WJLA-7 in Washington, D.C., with Rebecca Cooper and Marissa Levin, to discuss not only this subject but also other tips for how small businesses can gain free publicity and why it’s important.
You can watch the segment HERE.
Let me know what you think about the topic.
To Your PR Success,
