It was recently my pleasure to interview Hoda Kotb about her rise to fame at NBC and the TODAY show. Hoda’s story is incredibly inspirational as she was turned down for a television job 27 times before someone said “yes.” Either click the video above and watch our...

I was very fortunate to interview an 18 year veteran producer of the TODAY Show. Tammi shares her tips on how to build relationships with producers and give them what they need to put you or your clients on television. Watch the interview here or read the transcript...

  A few years ago, I partnered with Karen Yankovich, a social media strategist, to combine my DIY-PR expertise with her social media brilliance. We found that combining our talents, in a planned strategy, provided incredible success for our clients. It’s been...

I had the honor of interviewing the Features Editor of Parade Magazine, Mb Roberts who shared with me tips on pitching Parade Magazine, what types of stories, products, and books they are interested in covering, and what you can do to get your product, service, or...

When opportunity knocks, do you answer or act like you don’t hear it? Opportunity came pounding on my door last week and I answered and went for it. I’m a hockey mom and love Wayne Gretzky. My family lives by his motto, You Miss 100% of the Shots You Don’t Take. Last...

I had such a great time last week at the Inc. Iconic event. Not only are these events great for networking, it’s great to learn from entrepreneurs who have paved the path and what they’ve done for success. Here are some individual highlights from the day....

This week’s PR tip is all about awards and contests. This is a really great way to get media coverage, especially locally. This is about whom in your community you can reward. Is there an athlete who is doing exceptionally well? Offer a small scholarship like $250 or...

I've been very fortunate to be able to interview many journalists in the media, including national television producers. One of my favorite interviews was with a former Oprah producer. We know Oprah has the golden touch and anything or anyone she recommends turns to...

I've decided to share some of my favorite PR tips with you over the coming weeks. Photography might be THE most important investment you can make as a business owner. It is the face of your business. To begin with, your headshot, says everything about you. Take care...

Listen in as I am interviewed by Bloomberg radio hosts, Cory Johnson and Carol Massar, talking about pitching the media. Click the image to listen Transcript Cory: (music playing) Fats Domino, yes, from New Orleans. He hasn't returned to move back here after Katrina,...