If you want to get consistent media coverage (instead of your competitors), it’s important to make yourself an expert in your industry. You want to be someone the media thinks of when they need a quote, source, or guest. In order to do that, you need to be able...

I don’t know about you but social media can be overwhelming! How can you possibly be everywhere and have success? I’m going to give you my take on social media and which avenues I use for the most success with my businesses. Facebook With over 1 billion users, I...

  This is the story of The Coolest. It has to be THE greatest invention of this century. (At least for me as a crazy hockey mom and Virginia Tech season-ticket holder who could hold a degree in tailgating.) This cooler has it all – battery powered blender,...

Every year we spend a week at the beach in South Carolina. Usually I have my laptop on-hand and spend a few hours a day cranking out “important” work and answering email. This year, I promised myself and my family that I would unplug (as much as humanly possible as a...

It happened to me with PR for Anyone... my first PR crisis. The kind that leaves you feeling you’ve been kicked in the stomach and you want to crawl in a hole and cry. But then you realize you have to quickly scoop yourself up and go into crisis management and start...

  You never get a second chance to make a first impression. In PR, that first impression is your “hook” otherwise known as the headline. If you can’t reel a journalist in with that initial sentence, they probably aren’t going to read any further. People have...

  We've moved the blog to www.ChristinaDaves.com/blog. Check out our updated post that discusses being newsworthy. _____________________________________ Anyone can make themselves or their business newsworthy. It just takes some creativity and outside of the box...

  With regards to PR for Anyone®, there can be no arguing that I practice what I preach when it comes to gaining publicity for my own small business. One of the ways I recommend to get free publicity is to apply for awards in your industry. Don’t just randomly...

When I say that branding is THE number one most important part of a PR plan, people often look at me like I’m crazy. What does branding have to do with PR? Actually, it has everything to do with a PR campaign. Are you sending a consistent message across all areas of...

A New York Times journalist told me I had just given away the biggest secret for connecting with journalists when I told a group I was speaking to, to find journalists on Twitter. I’ve been doing it for years but now I’m sharing this trick with you. Journalists are...