PR and the Internet

  Happy Birthday www and Thanks for the PR Connections Last week was the 25th anniversary of the World Wide Web. Time to (unfortunately) date myself but yes, I did live, pre-www. It’s hard to remember actually. I do remember briefly temping after college with a...

Pitching the Podcast

Trying to Gain Media Exposure for Your Small Business? The hottest thing going right now is the podcast.  Some of the biggest names in business have podcasts. From Suze Orman to Mad Money’s Jim Cramer. What do I have in common with Damon John of Shark Tank? We were...

Building Relationships with the Media

  PR Success from Building Relationships If you don’t think building relationships has anything to with gaining media exposure, it’s time to think again. I’d like to share just one of many stories of how building a relationship with a journalist has blossomed in...

How to Pitch the Media?

This Month, Go for ANYTHING Olympics Related. We only get the winter Olympics every four years so this is a perfect time for that unique, outside-of-the-box pitch you can tie to the Olympics. What can you add to a media outlet that is related to the Olympics? Here are...