Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about reusing old stories. So maybe you saw a story in a magazine or newspaper, on television. You thought, “I would have been the perfect expert for that.” I want you to save that story and I want you to re-pitch something very similar either to that media outlet or to, you know, another one of their competitors in 6 to 12 months.

What I have found is that media outlets will reuse similar type stories. My favorite example is one from The Today Show. When I saw, it was around the holidays and they brought a nutritionist in and the whole story was about what is the healthiest Mall food to eat when your holiday shopping. I thought “Oh, that’s so great. I want to share that with my audience.” So when I Googled it and tried to find it, I found a similar story that Meredith Vieira had done and this was years after she left the Today Show when it was a summertime story, when it was just you know, what is the healthiest Mall food? So see what spin you can put on an existing story and re-pitch that story a little bit later. So that is this week’s PR Tip.

If you like this tip and you’d like more please join the PR Challenge. There’s no cost to it. It’s at www.YourPRChallenge.com. It takes about 10 minutes a day for 10 days to really get you ready to pitch the media and to get massive, massive visibility for your business. So I will see you in the Challenge and I’ll see you in the media.