Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about putting together a custom media list. Whether you have five journalists, 10 journalists, 20 journalists in your industry who are writing about or talking about your space, I want you to start to build that list. Connect with them on LinkedIn, on Twitter. Share their work. Become part of their tribe. Show them value so that they’ll get to know you that way first. And then when you’re pitching, and your pitching consistently and regularly to those same journalists, hopefully they’re going to use you as the expert on their next story.

So that’s this week’s Get Famous Friday PR Tip. If you like this and you’d like to learn more, take a deeper dive, please join us in the PR Challenge at YourPRChallenge.com. It’s a 10-day Challenge. We go over all aspects of pitching the media and positioning you as an influencer so that when you do connect with these journalists, you stand out in the crowd and you check out, which is really important. So YourPRChallenge.com. I can’t wait to see you there and I can’t wait to see you in the media.