I Don’t Have Time for PR!

  It’s something I hear all the time, “Christina, I don’t have time to do my own PR.” In the time it takes you to make that quick stop to Starbucks every morning, wait in line, order your Frappuccino, have the Barista whip it up, and head to the office, you could...

Gaining Media Exposure – When is No Really a No?

I’ve rarely heard a definitive “no” in my life. Nine times out of ten there is some grey in the “no” that makes it a “not now.” Even a no response can be put in that grey area. Until someone says absolutely not or don’t contact me again, the door is wide-open to...

Customer Service is Your Best PR

Week after week I write about gaining free publicity. But, the best publicity you can get is from your customers. Happy customers will tell other people how great you are and bottom line, that’s what PR is all about, getting customers. No one can sell you better than...

PR and the Internet

  Happy Birthday www and Thanks for the PR Connections Last week was the 25th anniversary of the World Wide Web. Time to (unfortunately) date myself but yes, I did live, pre-www. It’s hard to remember actually. I do remember briefly temping after college with a...

Pitching the Podcast

Trying to Gain Media Exposure for Your Small Business? The hottest thing going right now is the podcast.  Some of the biggest names in business have podcasts. From Suze Orman to Mad Money’s Jim Cramer. What do I have in common with Damon John of Shark Tank? We were...