by Christina Daves | Update
We’ve moved the blog to www.ChristinaDaves.com/blog. Check out our updated post that discusses being newsworthy. _____________________________________ Anyone can make themselves or their business newsworthy. It just takes some creativity and outside of...
by Christina Daves | Update
With regards to PR for Anyone®, there can be no arguing that I practice what I preach when it comes to gaining publicity for my own small business. One of the ways I recommend to get free publicity is to apply for awards in your industry. Don’t just randomly...
by Christina Daves | Update
When I say that branding is THE number one most important part of a PR plan, people often look at me like I’m crazy. What does branding have to do with PR? Actually, it has everything to do with a PR campaign. Are you sending a consistent message across all areas of...
by Christina Daves | Update
A New York Times journalist told me I had just given away the biggest secret for connecting with journalists when I told a group I was speaking to, to find journalists on Twitter. I’ve been doing it for years but now I’m sharing this trick with you. Journalists are...
by Christina Daves | Update
It happened to me with PR for Anyone, my first PR crisis. The kind that leaves you feeling you’ve been kicked in the stomach and you want to crawl in a hole and cry. But then you realize you have to quickly scoop yourself up and go into crisis management and...
by Christina Daves | Update
Do you know the difference between PR and Advertising? There’s a big distinction so it’s really important to know the difference. Advertising is something you pay for. Publicity is free and also known as “earned media” because it’s...
