We’ve moved our blog to www.ChristinaDaves.com/blog. This content has been updated in a new post about newsjacking where I interviewed David Meerman Scott, the person who coined the phrase. Check it out!

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Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip.

I just read that 2020 is the Decade of Truth. And I think that says a lot for you know, what we’ve gone through with all the fake news and not authentic people and it’s really important that the content that you put out there is authentic and true and believable and it’s really important that media experts are authentic and true and believable. So really keep that in mind as you’re putting things out. Remember the media will check you out. So make sure that you do check out to be a wonderful expert who’s qualified and authentic and believable. So that is this week’s PR Tip.

If you like this tip, please join our Challenge. It’s at YourPRChallenge.com. There’s no cost to join and we just go through every step of what It takes to position you, your brand, make you an influencer and then help you get media coverage. So I will see you in the Challenge and then I’ll see you in the media.