Hey there! It’s Christina Daves with your Get Famous Friday PR Tip. Today, I want to talk about connecting with influencers. These could be podcast hosts, journalists, producers, writers, freelance writers, editors, etc.

It’s so important to start and build a relationship with that person. Let them start to get to know you before you pitch. If you’re sharing their work, commenting on their work, telling them how great they are, they’re going to start to remember your name.

Then, when the pitch comes in they’ll be like, “Oh, yeah, that’s so-and-so from Twitter“, or “So-and-so from LinkedIn.”  You see why it’s really important to connect with them before you pitch and to try to start to build that relationship with them.

I got on Fox for the first time using this technique. I actually Tweeted at an anchor just saying I loved the story that she had just done. She Tweeted me back and said, “If you know anything similar that would fit into this format I’d love to hear from you.” So, I pitched my story and that’s how I got on. It really is that easy.

If you’d like to learn more and really dive in, please join the PR challenge at www.YourPRChallenge.com. I will show you step-by-step how to get more exposure and how to get media coverage. People who are taking the challenge are implementing and having amazing success. So, I invite you to join us, and I’ll see you in the media!