Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is about David versus Goliath.

If you’re a small business, and you have something that you’ve done that’s disrupting what Goliath is doing, you can negate something that they’re doing, or they’re talking about. You’ve proven something that the big guys are doing that is not right and the little guy has come up with the answer – that’s a great story and the media loves that. So, if you can come up with that David versus Goliath story I would definitely, definitely pitch something like that.

That’s this week’s short PR tip. I’d also like to invite you to join the PR Challenge. If you haven’t done that yet, it’s at YourPRChallenge.com. It’s 10 days. It will help you get massive, massive visibility for your business. It’s 10 minutes a day. That’s all I ever ask of anybody to use to get publicity, to get visibility. So 10 days, 10 minutes a day, the PR Challenge. I hope to see you there, and I can’t wait to see you in the media.