Hi everybody, it’s Christina Daves with this week’s Get Famous Friday PR tip. This week I want to talk about creating your own holiday.

If you guys have watched me for awhile, you know I’m a huge proponent of the non-traditional calendar and the crazy holidays. I was on for National Healthy Foot month. Yes, that really exists – you can Google it. I had a client who has a food product that you put on hotdogs and she was on for National Hotdog Day. I had someone who was on for National Honesty Day.

It’s a great way to pitch the media, but here’s what’s super cool, you can create your own holiday. You can go to Chase’s.com and apply to do that. Think of the publicity you can get for something like that. I had a client who’s a real estate agent who lives in the town where Lydia Taft cast the first woman’s vote for president, and she actually got Lydia Taft Day created in that town and this was when Hilary Clinton was the first woman running for president so she tied everything together. It was pretty cool and she got a lot of press for it and she did a lot of other things, like an essay contest. But, it really boosted her credibility in her community, and of course everything said her name and real estate agent.

So, think about creating your own holiday and how you can use that to gain more publicity. That’s this week’s PR tip. If you like this, if you’d like to learn more about how to do this please join the free PR challenge it’s at YourPRChallenge.com. It’s a 10 day challenge, I ask you to give me 10 minutes a day and I will help you get massive visibility for your business. I am excited to see you there, see you in the Facebook group and I’m even more excited to see you in the media.