Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Today I want to use a case study because I love to use the case studies so you guys can see how other people who have had media success and how you can do the same thing.

So Susan is a Home Stager and Susan was monitoring social media. She was monitoring Twitter and saw that a reporter from one of the local stations was looking for a house in a certain city to run a story from. Now this was a real estate related story, but he was really looking for an Agent, but she jumped in as a Stager because she had just staged a home in that area and said, ”Hey, I can be there by 4:00 o’clock. I can be your expert for the story.” And she was. So it’s really important to monitor social media. We talked about that in a video, a similar PR tip video, but that’s a real case study where it worked and somebody who was affiliated in that industry, but not even exactly what the reporter was looking for. When they are under deadline and if you can give them almost exactly what they need, they will love you for it. So make sure you’re monitoring social media and be a rock star like Susan is.

So that is this week’s PR Tip. If you would like more please join our no-cost PR challenge at YourPRChallenge.com. It’s ten days long – super, super easy to implement – and at the end, if you do all the steps, you will get massive visibility for your business. So I can’t wait to see you in our Challenge and I can’t wait to see you in the media.