by Christina Daves | Update
PR Success from Building Relationships If you don’t think building relationships has anything to with gaining media exposure, it’s time to think again. I’d like to share just one of many stories of how building a relationship with a journalist has blossomed in...
by Christina Daves | Update
This Month, Go for ANYTHING Olympics Related. We only get the winter Olympics every four years so this is a perfect time for that unique, outside-of-the-box pitch you can tie to the Olympics. What can you add to a media outlet that is related to the Olympics? Here are...
by Christina Daves | Update
Now that we are a good several weeks into 2014, and most resolutions have already gone by the wayside, let’s talk about something tangible and easily attainable for 2014 like your PR goals! I’m sure you want free publicity for your business. Do you want to...
by Christina Daves | Update
One of the things I teach in my PR-101 Workshop is to hold a contest to, Get Free Media Exposure It’s a PR “no-brainer,” especially to gain local media coverage. What kind of contest could you hold? A professional home painter could run a contest for the house in...
by Christina Daves | Update
I’m fascinated how popular brands/products have recently used “scarcity” to gain tons (and I mean tons) of free media coverage. At first it was a shortage of pork, then Twinkies, and now… Velveeta. Really? Does the media expect us to believe that there could possibly...
by Christina Daves | Update
We often think of branding as something that is just for a business. However, in the wake of Justine Sacco’s inappropriate tweet about Aids and Africa and the resulting backlash, I thought it would be a good idea to talk about protecting your personal brand. Yes, YOUR...
