The
Blog
How to Become an Influencer
As I’m preparing for a new presentation I’m giving on becoming an influencer, I thought this would be really good information to share here too. Being known for what you do is important in terms of credibility and also for customers wanting to hire you and even the...
How to Give a Great Radio or Podcast Interview
Radio and podcast interviews are a great way to gain exposure for your business, product or brand. I’m a huge fan of them because you can give them an eternal life through social media. Anytime you are a guest on a radio show or podcast you have the...
10 Steps to Getting Publicity In Minutes A Day
Not sure your business “needs” publicity? Does your business need new customers or clients? Getting free publicity is one of the easiest ways to drive new business in the door. The one thing I hear all the time from business owners with regards to doing their...
Pitching the Podcast with John Lee Dumas
Interview with John Lee Dumas, Entrepreneur on Fire Want a great way to get FREE exposure for your business? Being a guest on a top-rated podcast is a great way to do this! Not only was I fortunate enough to be John Lee Dumas' guest on Entreprenuer on Fire...
Gifts for the Entrepreneur
It's gift giving time and even better - Cyber Monday. So what do you give your favorite entrepreneur? Today I get to play Oprah and share with you 10 of my favorites. Entrepreneurs are always learning and listening to courses, podcasts, anything that gives them the...
DIY PR – Using Video To Gain Publicity
Check out my interview with Wayne Allen Root. He appears in over 1200 media outlets a year and has never used a publicist. His use of video has brought him media fame including hosting 5 shows on CNBC with no journalism background and becoming a Vice Presidential...
Is Your Talent a Cowbell or a Bagpipe?
Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an...
What is Publicity?
Have you ever wondered how people get publicity? Maybe you've done some research into hiring a publicist, or considered putting together a press release, only to be shocked at how expensive it is with absolutely no promise for publicity. I will never forget the day I...
How to Get Free Publicity for Your Book
As a published author, I had to learn how to get free publicity for my book. Although we all think a publisher will do this work for us, it’s up to the author to do the majority of the book promotion. So, how do you get publicity for your book? It...
3 Biggest Mistakes When Pitching the Media
I have been really fortunate to have tremendous success when pitching the media (appearances in over 200 media outlets in two years) and also with interviewing journalists. I’ve interviewed people from the Oprah Winfrey Show, Rachael Ray, FOX, the Washington...
