by Christina Daves | Update
It happened to me with PR for Anyone, my first PR crisis. The kind that leaves you feeling you’ve been kicked in the stomach and you want to crawl in a hole and cry. But then you realize you have to quickly scoop yourself up and go into crisis management and...
by Christina Daves | Update
Do you know the difference between PR and Advertising? There’s a big distinction so it’s really important to know the difference. Advertising is something you pay for. Publicity is free and also known as “earned media” because it’s...
by Christina Daves | Update
It’s something I hear all the time, “Christina, I don’t have time to do my own PR.” In the time it takes you to make that quick stop to Starbucks every morning, wait in line, order your Frappuccino, have the Barista whip it up, and head to the office, you could...
by Christina Daves | Update
I’ve rarely heard a definitive “no” in my life. Nine times out of ten there is some grey in the “no” that makes it a “not now.” Even a no response can be put in that grey area. Until someone says absolutely not or don’t contact me again, the door is wide-open to...
by Christina Daves | Update
Week after week I write about gaining free publicity. But, the best publicity you can get is from your customers. Happy customers will tell other people how great you are and bottom line, that’s what PR is all about, getting customers. No one can sell you better than...
