by Christina Daves | Update
You never get a second chance to make a first impression. In PR, that first impression is your “hook” otherwise known as the headline. If you can’t reel a journalist in with that initial sentence, they probably aren’t going to read any further. People have...
by Christina Daves | Update
We’ve moved the blog to www.ChristinaDaves.com/blog. Check out our updated post that discusses being newsworthy. _____________________________________ Anyone can make themselves or their business newsworthy. It just takes some creativity and outside of...
by Christina Daves | Update
With regards to PR for Anyone®, there can be no arguing that I practice what I preach when it comes to gaining publicity for my own small business. One of the ways I recommend to get free publicity is to apply for awards in your industry. Don’t just randomly...
by Christina Daves | Update
When I say that branding is THE number one most important part of a PR plan, people often look at me like I’m crazy. What does branding have to do with PR? Actually, it has everything to do with a PR campaign. Are you sending a consistent message across all areas of...
by Christina Daves | Update
A New York Times journalist told me I had just given away the biggest secret for connecting with journalists when I told a group I was speaking to, to find journalists on Twitter. I’ve been doing it for years but now I’m sharing this trick with you. Journalists are...
