One of the most captive audiences is someone on an airplane. Think about when you’re flying, what do you and just about everyone else on that plane do at some point on the flight… they at least flip through the in-air magazine in the back seat pocket. Imagine if there was a story about you in that magazine.
Over 800 million people flew airlines servicing the U.S. last year. That’s a lot of eyes that could potentially be reading about YOUR product, service or brand. To put it this number in perspective, the most circulated magazine in the United States has a circulation of just over 30+ million.
Submitting to an in-flight magazine is a very similar process to submitting to a regular publication. However, it is important to note that these types of magazines are looking for compelling long reads. Often their articles are several pages long. I usually recommend doing a tips list or best of topic for newspapers or standard publications, but that will likely not be accepted for an in-flight magazine. It needs to be a story that can be told over several pages.
Another option is to reach out to a freelance writer who has written for one of these publications before, and submit your story idea to them. A simple Google or LinkedIn search should help you find the right person.
Also note that many of these magazines have an 8-month lead-time so it’s important to plan way ahead if you plan on submitting a story idea to one of these magazines.
If you are interested in writing your own article, Freelancewriting.com offers a sample query letter and tips on how to set up the article and a format to use.
Make sure that you remember this needs to be appealing to an audience and not just something pitching your business.
Based on a report by Cision, the Top 10 Airline In-flight Magazines in the U.S. are:
1 – Sky
2 – Hemispheres
3 – Southwest Airlines Spirit
4 – American Way
5 – US Airways Magazine
6 – American Airlines Nexos
7 – Celebrated Living
8 – Hana Hout
9 – The Private Journey
10 – Go
Click on any of these publications and see what their format is and what they like to write about. Do you they have regular sections like travel, style, health? What could you pitch to fit that particular magazine? Find out who the content editor is and submit your idea or track down a freelancer and see if they might be interested.
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To Your PR Success,
Christina Daves
PR for Anyone®
