Gifts for the Entrepreneur

It’s gift giving time and even better – Cyber Monday. So what do you give your favorite entrepreneur? Today I get to play Oprah and share with you 10 of my favorites. Entrepreneurs are always learning and listening to courses, podcasts, anything that gives...

DIY PR – Using Video To Gain Publicity

Check out my interview with Wayne Allen Root. He appears in over 1200 media outlets a year and has never used a publicist. His use of video has brought him media fame including hosting 5 shows on CNBC with no journalism background and becoming a Vice Presidential...

Is Your Talent a Cowbell or a Bagpipe?

    Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an...

What is Publicity?

Have you ever wondered how people get publicity? Maybe you’ve done some research into hiring a publicist, or considered putting together a press release, only to be shocked at how expensive it is with absolutely no promise for publicity. I will never forget the...

How to Get Free Publicity for Your Book

    As a published author, I had to learn how to get free publicity for my book. Although we all think a publisher will do this work for us, it’s up to the author to do the majority of the book promotion. So, how do you get publicity for your book? It...

3 Biggest Mistakes When Pitching the Media

  I have been really fortunate to have tremendous success when pitching the media (appearances in over 200 media outlets in two years) and also with interviewing journalists. I’ve interviewed people from the Oprah Winfrey Show, Rachael Ray, FOX, the Washington...