"PR For Anyone is a must have resource for any business person. Having spent 18 years working for Fortune 100 companies in Marketing, it can clearly be overwhelming in today's fragmented markets to know how to effectively reach your audience and drive your business. Christina Daves has done a superb job of breaking out all of the areas one can build their business through PR efforts in an easy to understand and follow manner. I have already referred to her book a number of times for resources and guidance."