Create and Implement Your Own Media Campaign

Just Like the Pros Do… 

Even if You’re Just Starting Out!




Do You Want FREE Media Exposure
For You, Your Product/Service or Business?

Are You Struggling to Land ANY Media Coverage?

Do You NOT Have an Extra $10,000 to $50,000
To Spend With a Professional PR Firm?

 

THEN… PR-101 is for YOU!

 
Do You Not Know HOW to Gain Exposure?

Are You Afraid You Aren’t Good Enough?

Do You Think the Media Won’t Care?


The Media Needs YOU as Much as You Need Them…Maybe MORE!

In This Course, You Will Discover the Same Tips and Tricks the Professionals Use for: 

  • Finding the Media
  • Submitting Ideas to the Media
  • Gaining FREE Media Exposure

And Ultimately… Building Relationships With the Media


If You Don’t, Your Competitors Will!

 

I’m Christina Daves and guess what…. I’m just like YOU! I’m a serial entrepreneur who has run several small businesses… I’m an Inventor… and I’m a mom!

I don’t have a background in PR. In fact, I never even took a communications class in college. When I launched my product in early 2012, I didn’t know ANYONE in the media!

I had no money, no contacts, no experience, but I was able to place myself in OVER 50 media outlets in
ONE year, including:



If I Can Do This, ANYONE Can!!!



“Thanks to the efforts and tips from Christina, my company was recently featured on FOX 5 news.”
Her determination and energy is a great example that all business owners should follow. Best of all, Christina is a generous and kind person and always happy to help others succeed.

– Kari B., Owner, 2 Sweets, LLC 


Here is a Small Sampling of the Industry

Experts I’ve Interviewed on Expert’s Corner on the Website:


Television Producers, Magazine Editors, News Anchors, Newspaper Reporters, Celebrity PR Reps, Hollywood Video Editors,
Television Make-Up Artists, and more…

All of these amazing participants are people I met in a ONE year period.

I built enough of a relationship with each of them that they agreed to participate, for FREE, to share with all of YOU how to be effective in approaching the media and implementing a successful PR campaign.

These people take and return my calls and e-mails… Do you know why?

BECAUSE THE MEDIA NEEDS US AS MUCH AS WE NEED THEM!

YES, Really!!!

The Media lives in a time of fast-paced instant information. Literally on a daily basis,

  • They have short deadlines
  • They need experts to provide advice
  • They need fresh story and segment ideas
  • …They need YOU!

PROVIDE THE MEDIA WITH GREAT CONTENT AND THEY WILL LISTEN! 


“In less than a month my article idea was a feature on the cover of First Magazine and I received a call from the Dr. Oz show…!”

I worked with Christina and PR for Anyone™ in refining my media pitches to attract more national coverage. In less than a month my article idea was a feature on the cover of First Magazine and I received a call from the Dr. Oz show about an upcoming episode. I am very pleased and will continue to work with her.

– Cammi Balleck, PhD, Author of Making Happy Happen and Happy, The New Sexy

Take Our PR-101 Course If You Want to:

  • Be Recognized as a Leader in Your Industry
  • Become More Credible to Your Customers
  • Get More Customers Because You’re in the Media
  • Get More Media Because You’ve Been in the Media
  • Or Just Get More Exposure for You, Your Product/Service, or Your Business


“After implementing just ONE of Christina’s tips for getting PR, in one day, I got THREE responses which resulted in 2 placements!”

That’s before I signed up for PR for Anyone’s Expert’s Corner, which is loaded with more great information. She clearly knows her stuff and I highly recommend her and PR For Anyone. Thanks Christina! 

– Jeff Steinmann, Author, How to Quit Working 


My Personal National Media Successes Since 2012



Additional Appearances in Over 200 Media Outlets
(regional/local publications, radio, and blogs)


Introducing PR-101


PR-101 Shows You All the Secrets the Pros Use to Gain Media Exposure.
Once You Have the Knowledge and the Tools to Use, You Can do Exactly What They Do… and Probably Better!

No One is as Passionate About Your Business as You Are!

Combine That Passion and the Tools in PR-101 and Start Seeing PR Success!

Choose from One, Two or All Three Content-Packed, Actionable Sessions, All Containing Five Modules On Various PR Topics With Accompanying Worksheets and Value-Added Bonuses.

Getting Started
Pitching the Media
Become a Thought Leader
“My most recent successes include a 12-minute segment on Dr. Oz, being hired as an eHow video expert and landing 5 upcoming guest posts on other high-traffic sites including CNN, Reuters, and Livestrong.”PR for Anyone™ has convinced me that reaching out to the press really isn’t so difficult or scary. Nor are there gigantic hurdles standing in my way! I finally understand how, when and whom to pitch which has led to me seeing results that really mean something. 

I am eternally grateful for the framework and ease with which PR for Anyone provides to navigate the world of media. Thank you Christina for sharing your knowledge! 

– Jennifer Fugo, Founder of Gluten Free School 



GETTING STARTED

These 5 Modules are Designed Specifically for the New and Ambitious Entrepreneur Who Wants Cost-Savvy Solutions to Gain Exposure.

Module #1: Branding
Module #2: Become an Expert
Module #3: Blogging
Module #4: Gain Exposure
Module #5: Free Media & How to Respond

MODULE #1
BRANDING



I’ll Show You How to Brand Your Business Effectively, Why Branding Is So Important and Why It Is the Cornerstone of Your PR Efforts.

Your Companion Worksheet:

PR For Anyone™ Branding Worksheet

Your Value Added Bonuses:

  • Brand Content Editorial Calendar – Jennifer Dalton, Brand Mirror.
  • 5 Secrets to Build a Powerhouse Brand Online – Nadine N. Bone, Design Strategist, Nadine N. Bone International, LLC.
  • Free Download of the Book, Self Promotion Sucks (but it doesn’t have to) Co-Authored by Susan Newman, Suzy Brandtastic.

MODULE #2
BECOME AN EXPERT


This is Where We Build Your Foundation for Success. You’ll Learn What Your Expertise Is and How to Build On That to Gain Media Exposure.

Your Companion Worksheet:

PR For Anyone™ Becoming an Expert Worksheet

Your Value Added Bonuses:

  • Video – Tips on Creating Video in Google+ Hangouts, Ronnie Bincer, The Hangout Helper
  • Video – The Power of Video, Marty Skibosh, e3studios

MODULE #3
BLOGGING


I Share All of the Essentials of Blogging and Guest Blogging, How to Do It, and Why It’s So Vital to Your Business and PR Efforts.

Your Companion Worksheet:

PR For Anyone™ Blogging Worksheet

Your Value Added Bonus:

List of Blogging Topic Ideas, PR for Anyone™

MODULE #4
GAIN EXPOSURE


I’ll Show You 11 Ways to Gain Exposure, How to Validate Exposure, and What to do When You Get Exposure.

Your Companion Worksheet:

PR For Anyone™ Gain Exposure Worksheet

Your Value Added Bonus:

20% Discount Coupon for a Sizzle Reel, Acerbic Entertainment

MODULE #5
FREE MEDIA AND HOW TO RESPOND


I’ll Show You How to Effectively Use and Respond to Free Media Query Sites to Get in the Media and Start Building Relationships with Reporters, Producers, and Writers.

Your Companion Worksheet:

PR For Anyone™ Free Media and How to Respond Worksheet



PITCHING THE MEDIA

This Session is Designed to Show you How to Easily and Effectively Pitch the Media. You Will Learn the Difference Between a Press Release and Targeted Story Pitch, How to Write Them, and When to Use Them. I Show You How to Pitch Magazines, Newspapers, and Trade Publications. Most Importantly, I’ll Show You How You Find Who You Need to Send it to and When.

Module #6: The Press Release and the Targeted Story Pitch
Module #7: Magazines, Newspapers, Trade Publications
Module #8: How to Find the Media
Module #9: When to Submit to the Media
Module #10: Outsourcing PR

MODULE #6
THE PRESS RELEASE / TARGETED STORY PITCH


I Explain the Difference Between a Press Release and a Targeted Story Pitch, How to Write a Great Hook to “Lure” the Media into Reading More, and How to Create Newsworthy Content.

Your Companion Worksheet:

PR For Anyone™ The Press Release and the Targeted Story Pitch Worksheet

Your Value Added Bonus:

How to Pitch to Magazines, 10 Dos and Don’ts, Gay Edelman (former Family Circle senior editor)

MODULE #7
MAGAZINES, NEWSPAPERS,

TRADE PUBLICATIONS


I Show You How to Gain Media Exposure in Magazines, Newspapers, and Trade Publications, How to Find the Proper Contact, and Then How to Reach Them.

Your Companion Worksheet:

PR For Anyone™ Magazines, Newspapers, Trade Publications Worksheet

Your Value Added Bonuses:

  • How to Pitch to Magazines, 10 Dos and Don’ts, Gay Edelman (former Family Circle senior editor), The Writing Coach,: Gay Edelman.
  • List of the Top Airline Magazines

MODULE #8
HOW TO FIND THE MEDIA


How Do You Find Out Whom You Need to Contact At a Media Outlet? I’ll Show You How to Figure Out Who the Producer of a Show is, Whom the Appropriate Magazine Editor is, and Who Writes About Your Topic.

Your Companion Worksheet:

PR For Anyone™ How to Find the Media Worksheet

Your Value Added Bonus:

List of the Top 20 Syndicated Radio Shows with contact information, Alex Carroll, Radio Publicity

MODULE #9
WHEN TO SUBMIT TO THE MEDIA


Did You Know That it Really Matters When You Submit Your Ideas to the Media? I Show You When the Right Time Is and Then How to Set Up an Annual Calendar So That You Are Effective When Pitching the Media.

Your Companion Worksheet:

PR For Anyone™ When to Submit to the Media Worksheet

MODULE #10
OUTSOURCING PR


You Don’t Have to Do It Yourself. I Show You How to Find an Affordable Virtual Assistant and What They Can Do To Help In Your PR Efforts So You Are Free to Deal with Customers and Make Sales.

Your Companion Worksheet:

PR For Anyone™ Outsourcing PR Worksheet



BECOME A THOUGHT LEADER

This Session Contains 5 Modules to Help You Effectively Set Up and Use Social Media, Use Celebrity to Gain Credibility and Sell Your Product/Service, and be a Dynamic Guest on Both Radio and Television. These Modules Will Turn You Into an Expert and Thought Leader in Your Industry.

Module #11: Social Media and PR
Module #12: Celebrity Sells
Module #13: Radio
Module #14: Getting on Television
Module #15: Your Television Appearance

MODULE #11
SOCIAL MEDIA & PR


In This Module I Show You How to Set Up All of the Mediums of Social Media, How to Connect With Journalists, and How to Effectively Deal With the Media Using Social Media.

Your Companion Worksheet:

PR For Anyone™ Social Media and PR

Your Value Added Bonuses:

  • Video – How to Create a LinkedIn Profile, Josh Turner, Linked University
  • Report – How to Maximize your Business Presence on Twitter, Nika Stewart, Ghosttweeting
  • Manual – Instragam Basic Instruction Manual, Sue B. Zimmerman, Insta-Gal
  • Video – The Power of Video, Marty Skibosh, e3studios
  • Video – Tips on Creating Video in Google+ Hangouts, Ronnie Bincer, The Hangout Helper

MODULE #12
CELEBRITY SELLS


There Is No Arguing That Celebrity Sells. If a Celebrity Wears Your Product, Endorses Your Business, or Talk About Your Service, It is a Tremendous Endorsement That Will Turn Into Sales. I Show You How to Reach Celebrities and Use Their Star Power.

Your Companion Worksheet:

PR For Anyone™ Celebrity Sells

Your Value Added Bonus:

Audio, How to Get Your Product in Celebrity Hands, Sarah Shaw, Entreprenette

MODULE #13
RADIO


Radio is a Great Way a Gain Exposure in the Luxury of Your Own Home. I Show You How to Find Radio Programs, Then Whom and What to Pitch to be a Guest on a Show, and How to Have a Great Interview and Get Invited Back.

Your Companion Worksheet:

PR For Anyone™ Radio

Your Value Added Bonuses:

  • List of the Top 20 Syndicated Radio Shows with Contact Information, Alex Carroll, Radio Publicity
  • Audio, The Sure-Fire Way to Overcome the Fear of the Interview, Bryan Toder, The Fearless Communicator™

MODULE #14
GET ON TELEVISION


Is Your Dream to Appear on Television? I Show You Sure-Fire Ways to Gain Local Television Exposure and How to Parlay That For a National Television Appearance.

Your Companion Worksheet:

PR For Anyone™ Getting on Television

Your Value Added Bonuses:

  • 20% Discount Coupon for a Sizzle Reel, Acerbic Entertainment
  • Audio, How to Get Your Product in Celebrity Hands, Sarah Shaw, Entreprenette
  • Audio, The Sure-Fire Way to Overcome the Fear of the Interview, Bryan Toder, The Fearless Communicator™

MODULE #15
YOUR TELEVISION APPEARANCE


You’ve Done It! You’ve Gotten Your First Television Appearance. In This Module I Show You All of the Ins and Outs of Television, How to Look, What to Wear, and How to be Fully Prepared for the Interview.

Your Companion Worksheet:

PR For Anyone™ Your Television Appearance

Your Value Added Bonuses:

  • Audio, The Sure-Fire Way to Overcome the Fear of the Interview, Bryan Toder, The Fearless Communicator™
  • Video, The Top 7 On Camera Skills Experts Must Have, Shawne Duperon, 6-Time Emmy® Award Winning Producer
  • 20% Discount Coupon for a Sizzle Reel, Acerbic Entertainment




These are digitally downloadable videos and pdf worksheets (no hard copy is available). There is no expiration to view the videos so once you purchase, you have lifetime access to them.

All modules also come with a free MP3 format for use on the go.

All customers get access to our private Facebook Page to ask PR questions and share successes with other PR for Anyone™ members.


“Christina’s enthusiasm & expertise are a winning combination. She takes complex & overwhelming PR imperatives and helps get you started on your company’s media journey.”


-Caron Dale, Founder and CEO, Chords of Courage


“The foundation of my business is relationship building. You cannot succeed in my industry and not know how to nurture a relationship. PR For Anyone made the “mysterious media monster myth” as simple as that, a myth. If you know how to build relationships, provide great content, with perseverance and a little strategy you will find success in the media and the media just might come looking for you.If you do not know where to begin with the media, you need suggestions on what kind of content is of interest, and the foundation principles of building relationships…this video course is for you- PR For Anyone! I have applied only two of Christina Daves 100 + insightful seeds and my small business is creating local buzz, in three short months! PR For Anyone is small business intuitive, it is practical, and best of all it is attainable. I cannot wait to see where we are in a year!”


-Bella Underwood, CEO & Executive Social Event Producer, Bella Betrothed, LLC


“I was inspired to implement several of the tips Christina shared during her course. The tactics I learned have resulted in publicity – this is worth your time and money if you believe media exposure is of value to your business.”


-Kay Bransford, MemoryBanc


“PR for Anyone was the best program I have ever attended for learning about PR.  I learned more in a short amount of time than I thought was possible.  Christina is high energy  and easy to learn from with her stories of her own experiences and how to get PR for your own company.  I am eager to start many of the techniques.  I highly recommend this course to anyone who feels PR is not their strength!”


-Joan Fletcher, Founder/President Winning Ways, Inc.


“You are fabulous! I love how relevant and fantastic and brilliant you are. Love the real life content. Helpful! I learned so much!”


-Pleasance Silicki, Lil Omm Yoga


“PR for Anyone is a fantastic resource for entrepreneurs who understand the intrinsic value of PR, but don’t necessarily have the time and money to invest in professional PR services. Christina shows you how – with simple, straightforward strategies and tactics – you, too, can gain valuable, money generating exposure for your business.Within a day of watching her video tutorials, I was implementing some of her recommendations and I am excited to try even more of them as my business grows. DIY PR may seem daunting at first, but Christina’s warm and practical approach will reassure you that you can do it, too!”


-Courtney Stamm, The Cheeky Puppy







SATISFACTION GUARANTEE

I want you to be thrilled with your purchase! If for any reason you are not satisfied, please contact me. Because the course is immediately accessible and all recordings, worksheets, and bonuses are immediately available, I will give you a 100% equivalent CREDIT up to 30 days from the date your purchase that is valid for one year. Use this credit towards any PR For Anyone™ services or products. Because of the immediate access to all recordings and documents, no cash refunds will be granted. But again, I’m happy to offer you a full credit toward any other service or product.



Enroll in PR-101 today and see how media exposure helps with credibility with your clients and then turn that into sales.

Here’s to Your PR Success!



Christina Daves
Founder, PR For Anyone™
www.prforanyone.com

P.S.: If you have any questions about the course, feel free to contact me directly at christina(at)prforanyone(dot)com

Q+A

Why Work With Me?

That’s a great question! Because I’m YOU. I am a small business owner who figured out systems and formulas that work to gain media exposure. I’ve also learned how to build relationships with people in the media. Check out Expert’s Corner and all of the videos on there (www.prforanyone.com/experts-corner). Those are people I met within a year of launching my small business and they were all willing to let me interview them to help all of us have more success in gaining media exposure.

In less than two years I have appeared in over 200 media outlets including Steve Harvey, Dr. Oz, local affiliates of NBC, CBS, FOX, and the CW, and national publications including Parenting and All You Magazines and the Washington Post plus regional magazines and newspapers, and syndicated and blog talk radio.

I’m Worried I Won’t See Results.

There are no guarantees in anything in life but I can tell you that what I share in these workshops is what I have done to get myself in the media, over 200 times. I also have testimonials from people who have used these systems and ended up in national and local media outlets as well. Most recently, one of my students was featured in a 12-minute segment on the Dr. Oz Show. Knowledge is power and learning WHAT the media is looking for and HOW and WHEN to present it to them only puts you and your business way ahead of anyone else trying to gain exposure.

Why Not Hire a Publicist?

If you were to hire a publicist, the cost is anywhere from $1500-$10,000/month with, on average, a 6-month minimum commitment. You’re talking an investment of $9,000-$60,000 with NO GUARANTEES! I truly believe no one can sell your business like you do and no one has the passion for your business like you do. Allow me to show you how to do this easily and effectively and for less than one month with a professional, you can learn everything you need to know to get results!

I Don’t Have Time to Take the Course.

You’re in luck! I designed this program to be short, action-packed modules so you can watch a module in one sitting and use that knowledge to implement what you’ve learned ASAP. The average module time is 15 minutes. I did this because when I was learning, I was also running a business so I didn’t have time to watch long drawn-out programs. There is no “fluff” in the videos, just tips and tools on how to be successful with DIY-PR.

I Don’t Have Time to do PR.

Can you spare 15 minutes a day and maybe an extra hour or two just to get everything set up? That’s it! Take a weekend morning to set up your foundation that I share and then allot 15 to maybe 30 minutes a day when you’re first getting started. Once you have the tools in place, that’s really all the time you’ll need to spend on PR.

I’m Uncomfortable Approaching the Media.

Besides time, this is something I hear over and over again. What I want you to understand is that the media needs you probably more than you need them. Think about it… the Today Show, for example, is live 7 days a week. So… Monday – Friday they need to fill 4 hours per day, Saturdays are 2 hours and Sunday is 1 hour. That is almost 40 hours of NEW content every week, 52 weeks a year. That is over 2,000 hours of new content that they need to come up with every year. Monthly and weekly magazines, daily newspapers, radio programs, and blogs, are all in the same boat searching for new content. They NEED you to send in newsworthy stories. They appreciate it! You are making their job easier if you submit something good they can use. I’ll show you how to give the media great ideas about your business in a format that THEY want to see to get yourself covered.

Can You Just Do it for Me?

At PR for Anyone™ I want you to learn how to be successful doing your own PR. I don’t do publicity campaigns for businesses but I can help you tweak your pitch or make a PR plan and give you some media contacts to help get you started. I also offer a coaching program to get you set up doing your own PR, help you make a plan for whom and when to pitch, and give you the contacts to do that. Visit www.prforanyone.com/work-with-me for more information.

Let’s Get Started

This Course is for You if You Want to Learn How to Easily and Effectively Gain Free Media Exposure, Which Provides Credibility to Your Customers.

PR=Credibility=Sales

 
This Course is for You if You have JUST 15-20 Minutes a Day to Spend on Your PR Success.

This Course is for You if You Don’t Want to Spend $10,000-$50,000 a MONTH on a Publicist (who can’t provide you any more guarantees than you doing this yourself).
 

“I’ve learned more about PR from spending 10-15 minutes with Christina than I’ve learned
in 10 years in business.”



“All I can say is, WOW! Christina’s infectious enthusiasm and expertise are amazing!”



“PR for Anyone is a great course for any solopreneur that’s looking for a few tips to get some media.”



“I realized I don’t know anything about PR. I knew nothing… It’s amazing how much I know now.”



“I like the fact that she has done it and it’s been successful… She is a real asset to any small business that is looking for help to do public relations”



Yes, Christina! I’m ready to take the PR-101 course to learn how to gain my own FREE publicity, be more credible to my customers, and get more sales!



SATISFACTION GUARANTEE

I want you to be thrilled with your purchase! If for any reason you are not satisfied, please contact me. Because the course is immediately accessible and all recordings, worksheets, and bonuses are immediately available, I will give you a 100% equivalent CREDIT up to 30 days from the date your purchase that is valid for one year. Use this credit towards any PR For Anyone™ services or products. Because of the immediate access to all recordings and documents, no cash refunds will be granted. But again, I’m happy to offer you a full credit toward any other service or product.


If you have any questions about the course, feel free to contact me directly at christina(at)prforanyone(dot)com