If you want to get consistent media coverage (instead of your competitors), it’s important to make yourself an expert in your industry. You want to be someone the media thinks of when they need a quote, source, or guest. In order to do that, you need to be able to stand out in the crowd and show that you are the master of your industry. How do you do this?
Here are three tips to help you stand out in the crowd:
Tip #1 – Niche Your Expertise
To get media exposure, present yourself as an expert in a specific niche in your industry. I have a friend who uses the term “nichetize.” That’s a brilliant concept and one that will help you standout in your industry. Nichetize what you do so you become the expert in that specific area of your expertise. There are, for example, thousands and thousands of business coaches. What can you do to make yourself standout? What expertise do you provide that no one else in your industry offers? Is there a way in which you work with clients that is different from how others do it? Be a one-of-a-kind in your industry to stand out in the crowd.
Tip #2 – Provide Great Content
I sound like a broken record on this but content is king, especially on the Internet where people are constantly searching for information. Providing great content, on a regular basism allows people to find you and let’s you stand out from your competitors who aren’t providing content at all. Whether it’s a written blog or videos, providing valuable content pertaining to your industry is a great way to help you stand out of the crowd and let potential customers, and the media find you and view you as the expert.
Tip #3 – Get Active on Social Media
You should be tweeting, posting, sharing your work on social media. This is really important because journalists are all over social media, especially Twitter. If you are reaching out to them about story ideas or commenting on something they’ve written about, and they check you out and see that you are actively posting about your industry on social media, you instantly appear credible. It’s astounding to me how easy it really is to connect with a journalist on social media. Don’t miss out on this great opportunity to connect with and build relationships with people in the media.
So there you have it… three simple ways to help you stand out in the crowd and make your mark on your industry. When you are viewed as an expert, it’s much easier to get regular media coverage.
Let me know how it goes.
To Your PR Success,