Create and Implement Your Own Media Campaign
Just Like the Pros Do…
Even if You’re Just Starting Out!
Do You Want FREE Media Exposure
For You, Your Product/Service or Business?
Are You Struggling to Land ANY Media Coverage?
Do You NOT Have an Extra $10,000 to $50,000
To Spend With a Professional PR Firm?
THEN… PR-101 is for YOU!
Do You Not Know HOW to Gain Exposure?
Are You Afraid You Aren’t Good Enough?
Do You Think the Media Won’t Care?
The Media Needs YOU as Much as You Need Them…Maybe MORE!
In This Course, You Will Discover the Same Tips and Tricks the Professionals Use for:
- Finding the Media
- Submitting Ideas to the Media
- Gaining FREE Media Exposure
And Ultimately… Building Relationships With the Media
If You Don’t, Your Competitors Will!
I’m Christina Daves and guess what…. I’m just like YOU! I’m a serial entrepreneur who has run several small businesses… I’m an Inventor… and I’m a mom!
I don’t have a background in PR. In fact, I never even took a communications class in college. When I launched my product in early 2012, I didn’t know ANYONE in the media!
I had no money, no contacts, no experience, but I was able to place myself in OVER 50 media outlets in
ONE year, including:
If I Can Do This, ANYONE Can!!!
Her determination and energy is a great example that all business owners should follow. Best of all, Christina is a generous and kind person and always happy to help others succeed.
– Kari B., Owner, 2 Sweets, LLC
Here is a Small Sampling of the Industry
Experts I’ve Interviewed on Expert’s Corner on the Website:
Television Producers, Magazine Editors, News Anchors, Newspaper Reporters, Celebrity PR Reps, Hollywood Video Editors,
Television Make-Up Artists, and more…
All of these amazing participants are people I met in a ONE year period.
I built enough of a relationship with each of them that they agreed to participate, for FREE, to share with all of YOU how to be effective in approaching the media and implementing a successful PR campaign.
These people take and return my calls and e-mails… Do you know why?
BECAUSE THE MEDIA NEEDS US AS MUCH AS WE NEED THEM!
The Media lives in a time of fast-paced instant information. Literally on a daily basis,
- They have short deadlines
- They need experts to provide advice
- They need fresh story and segment ideas
- …They need YOU!
PROVIDE THE MEDIA WITH GREAT CONTENT AND THEY WILL LISTEN!
“In less than a month my article idea was a feature on the cover of First Magazine and I received a call from the Dr. Oz show…!”
I worked with Christina and PR for Anyone™ in refining my media pitches to attract more national coverage. In less than a month my article idea was a feature on the cover of First Magazine and I received a call from the Dr. Oz show about an upcoming episode. I am very pleased and will continue to work with her.
– Cammi Balleck, PhD, Author of Making Happy Happen and Happy, The New Sexy
Take Our PR-101 Course If You Want to:
- Be Recognized as a Leader in Your Industry
- Become More Credible to Your Customers
- Get More Customers Because You’re in the Media
- Get More Media Because You’ve Been in the Media
- Or Just Get More Exposure for You, Your Product/Service, or Your Business
That’s before I signed up for PR for Anyone’s Expert’s Corner, which is loaded with more great information. She clearly knows her stuff and I highly recommend her and PR For Anyone. Thanks Christina!
– Jeff Steinmann, Author, How to Quit Working
My Personal National Media Successes Since 2012
Additional Appearances in Over 200 Media Outlets
(regional/local publications, radio, and blogs)
PR-101 Shows You All the Secrets the Pros Use to Gain Media Exposure.
Once You Have the Knowledge and the Tools to Use, You Can do Exactly What They Do… and Probably Better!
No One is as Passionate About Your Business as You Are!
Combine That Passion and the Tools in PR-101 and Start Seeing PR Success!
There Are Three Content-Packed, Actionable Sessions, All Containing Five Modules On Various PR Topics With Accompanying Worksheets and Value-Added Bonuses.
I am eternally grateful for the framework and ease with which PR for Anyone provides to navigate the world of media. Thank you Christina for sharing your knowledge!
– Jennifer Fugo, Founder of Gluten Free School
These are digitally downloadable videos and pdf worksheets (no hard copy is available). There is no expiration to view the videos so once you purchase, you have lifetime access to them.
All modules also come with a free MP3 format for use on the go.
All customers get access to our private Facebook Page to ask PR questions and share successes with other PR for Anyone™ members.
-Caron Dale, Founder and CEO, Chords of Courage
-Bella Underwood, CEO & Executive Social Event Producer, Bella Betrothed, LLC
-Kay Bransford, MemoryBanc
-Joan Fletcher, Founder/President Winning Ways, Inc.
-Pleasance Silicki, Lil Omm Yoga
-Courtney Stamm, The Cheeky Puppy
Visit The Shop
Enroll in PR-101 today and see how media exposure helps with credibility with your clients and then turn that into sales.
Here’s to Your PR Success!
Founder, PR For Anyone™
P.S.: If you have any questions about the course, feel free to contact me directly at christina(at)prforanyone(dot)com
Why Work With Me?
That’s a great question! Because I’m YOU. I am a small business owner who figured out systems and formulas that work to gain media exposure. I’ve also learned how to build relationships with people in the media. Check out Expert’s Corner and all of the videos on there (www.prforanyone.com/experts-corner). Those are people I met within a year of launching my small business and they were all willing to let me interview them to help all of us have more success in gaining media exposure.
In less than two years I have appeared in over 200 media outlets including Steve Harvey, Dr. Oz, local affiliates of NBC, CBS, FOX, and the CW, and national publications including Parenting and All You Magazines and the Washington Post plus regional magazines and newspapers, and syndicated and blog talk radio.
I’m Worried I Won’t See Results.
There are no guarantees in anything in life but I can tell you that what I share in these workshops is what I have done to get myself in the media, over 200 times. I also have testimonials from people who have used these systems and ended up in national and local media outlets as well. Most recently, one of my students was featured in a 12-minute segment on the Dr. Oz Show. Knowledge is power and learning WHAT the media is looking for and HOW and WHEN to present it to them only puts you and your business way ahead of anyone else trying to gain exposure.
Why Not Hire a Publicist?
If you were to hire a publicist, the cost is anywhere from $1500-$10,000/month with, on average, a 6-month minimum commitment. You’re talking an investment of $9,000-$60,000 with NO GUARANTEES! I truly believe no one can sell your business like you do and no one has the passion for your business like you do. Allow me to show you how to do this easily and effectively and for less than one month with a professional, you can learn everything you need to know to get results!
I Don’t Have Time to Take the Course.
You’re in luck! I designed this program to be short, action-packed modules so you can watch a module in one sitting and use that knowledge to implement what you’ve learned ASAP. The average module time is 15 minutes. I did this because when I was learning, I was also running a business so I didn’t have time to watch long drawn-out programs. There is no “fluff” in the videos, just tips and tools on how to be successful with DIY-PR.
I Don’t Have Time to do PR.
Can you spare 15 minutes a day and maybe an extra hour or two just to get everything set up? That’s it! Take a weekend morning to set up your foundation that I share and then allot 15 to maybe 30 minutes a day when you’re first getting started. Once you have the tools in place, that’s really all the time you’ll need to spend on PR.
I’m Uncomfortable Approaching the Media.
Besides time, this is something I hear over and over again. What I want you to understand is that the media needs you probably more than you need them. Think about it… the Today Show, for example, is live 7 days a week. So… Monday – Friday they need to fill 4 hours per day, Saturdays are 2 hours and Sunday is 1 hour. That is almost 40 hours of NEW content every week, 52 weeks a year. That is over 2,000 hours of new content that they need to come up with every year. Monthly and weekly magazines, daily newspapers, radio programs, and blogs, are all in the same boat searching for new content. They NEED you to send in newsworthy stories. They appreciate it! You are making their job easier if you submit something good they can use. I’ll show you how to give the media great ideas about your business in a format that THEY want to see to get yourself covered.
Can You Just Do it for Me?
At PR for Anyone™ I want you to learn how to be successful doing your own PR. I don’t do publicity campaigns for businesses but I can help you tweak your pitch or make a PR plan and give you some media contacts to help get you started. I also offer a coaching program to get you set up doing your own PR, help you make a plan for whom and when to pitch, and give you the contacts to do that. Visit www.prforanyone.com/work-with-me for more information.
Let’s Get Started
This Course is for You if You Want to Learn How to Easily and Effectively Gain Free Media Exposure, Which Provides Credibility to Your Customers.
This Course is for You if You have JUST 15-20 Minutes a Day to Spend on Your PR Success.
This Course is for You if You Don’t Want to Spend $10,000-$50,000 a MONTH on a Publicist (who can’t provide you any more guarantees than you doing this yourself).
“I’ve learned more about PR from spending 10-15 minutes with Christina than I’ve learned
in 10 years in business.”
“All I can say is, WOW! Christina’s infectious enthusiasm and expertise are amazing!”
“PR for Anyone is a great course for any solopreneur that’s looking for a few tips to get some media.”
“I realized I don’t know anything about PR. I knew nothing… It’s amazing how much I know now.”
“I like the fact that she has done it and it’s been successful… She is a real asset to any small business that is looking for help to do public relations”
Yes, Christina! I’m ready to take the PR-101 course to learn how to gain my own FREE publicity, be more credible to my customers, and get more sales!
If you have any questions about the course, feel free to contact me directly at christina(at)prforanyone(dot)com