Using LinkedIn’s “Find Nearby” for Publicity

  Are you familiar with the newest feature on the LinkedIn iPhone app? It’s called “Find Nearby” and allows you to see who of your first-degree LinkedIn connections are in the vicinity. Pull up the app on your phone, tap on “network” and then look at the top and...

What’s Your 2018 Word?

In 2017, my word was “bucket-list” and boy did I accomplish a lot! It was a “big” birthday year. My father passed away right after he turned 51 so I wanted to do some things out of my comfort zone in his honor. A lot of amazing things happened. Personally, my favorite...

What will you do differently in 2018?

  Albert Einstein was quoted as saying, “Insanity is doing the same thing over and over expecting different results.” As we’re winding down in 2017, what are you going to do differently in 2018? If you don’t have a new plan in place now for 2018, how can you expect...

Your Television Appearance

  I was holding a training last week and someone asked me, “What happens when you get your first television appearance… how do you prepare?”  That was a great question! So great that I thought I’d do a blog post about it. 1) Don’t be nervous! First and foremost, have...

How a Journalist Thinks

  For years, I’ve been speaking, writing and teaching about my interactions with journalists and how they talk about stories needing to “fit” and if you send in a good pitch but it doesn’t work now, it goes into a special file of “where can I make this work?” It’s...

Niche the Pitch

  I’ve been teaching do-it-yourself publicity for years now and my biggest piece of advice for success is to find a niche in your industry, think outside of the box, and then pitch a story around that. That is how you will stand out in the crowd with the media. I’m...