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RAVE REVIEWS
What the readers have to say about the book


 

"Publicity is key for any inventor or entrepreneur who have just begun to grow their business. I thought I knew everything about PR, but I learned some new techniques from reading PR For Anyone. Christina really hit it out of the park with this thoughtful and informative guide for those trying to garner publicity. A must read for inventors!"
Nicole Lininger
Communications Director / InventHelp
"Publicity for your business can seem overwhelming. As a successful business owner herself, Christina Daves has taken what she has learned the hard way and broken it down into simple tips on how to effectively handle your own PR to help take your business to the next level in a short amount of time."
W. Kenneth Yancey, Jr
CEO / SCORE
"It's often said that 'any publicity is good publicity.' Whether or not this is true is debatable, but what isn't debatable is that nothing will boost your credibility and visibility faster than leveraging the inordinate power of the media. In PR For Anyone, Christina lays out the exact steps you must take to become a media master and secure massive exposure. Her tips are priceless... as is this book. I highly recommend it."
Steve Olsher
New York Times Best Selling Author of What Is Your WHAT?
"PR For Anyone is a must have resource for any business person. Having spent 18 years working for Fortune 100 companies in Marketing, it can clearly be overwhelming in today's fragmented markets to know how to effectively reach your audience and drive your business. Christina Daves has done a superb job of breaking out all of the areas one can build their business through PR efforts in an easy to understand and follow manner. I have already referred to her book a number of times for resources and guidance."
Scott Coolidge
SVP / Freddie Mac
"This book offers you a wide variety of very practical and effective ways to get exposure for you, your business and/or products.You will also find you are inspired to act -- many of the tips don't take much time and can have a positive, permanent and lasting impact on your business."
Kay Bransford
CEO / Memory Banc
"I run a small business, and this book showed me how to do my own PR. I can't afford a PR person, and this book gives me the tools and guidance I need to do it all myself, on a very limited budget. It's exciting to know that someone figured it all out already, and is willing to share it with the rest of us! I can't wait to get started."
Mike Harden
Executive Coach & Vistage Chair / Vistage
"Christina has provided an abridged resource of 100 relevant PR topics, quickly offering up those golden nuggets that you might find on your own after sifting through copious amounts of reading material! Each chapter leaves you with that, "Oh yeah, I can do that!" feeling, taking away any intimidation you may have felt before. Also, this book is a really fun read, which is a downright bonus!"
Laurie Collister
Marketing Coordinator / RW Murray Co.

 




MEET CHRISTINA DAVES
About The Author

I have been an entrepreneur for over 20 years and have had a knack for discovering niche markets from service industries to consumer goods. I’ve done event planning, land development feasibility, owned a retail store, and now am the designer and manufacturer of MediFashions, which are award-winning accessories to make medical devices fashionable. There is so much research to support how a positive attitude affects the immune system and I truly believe that if you look good, you feel good, and then you heal better! I want the injured to have a better recovery by looking and healing their best and experiencing, The Healing Power of Fashion®.

 

Starting out after manufacturing MediFashions, I had no budget left for a PR campaign so I had to teach myself everything I could about the industry. I never even had a communications class in college so I had a lot to learn. I read every book and article I could find and scoured the Internet for information. In less than a year, I was able to receive extensive media coverage including three appearances on The Steve Harvey Show, appearances on Dr. Oz and local news affiliates of NBC, CBS, and FOX, numerous print and internet publications as well as radio interviews. I am asked all the time how I did it. So I’m compiling everything I learned and how I did it and starting a new website, www.prforanyone.com, that will provide all kinds of information on how to do your own PR campaign. If I can do it, anyone can!

 


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