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Is Your Business Ready for Media Exposure?

I’ve spent years sharing tips and tricks for how to get media exposure for your business, but is your business ready for what’s to come? If you’re not prepared, it could prove to be devastating to your business. As excited as you are for getting media coverage, make...

What’s Your Word for 2017?

  Many people pick a word of the year that they use to inspire for that year. This week I am turning 50. Quite a big milestone in my life. My father was diagnosed with Stage 4 cancer at the age of 50 and passed away two months after he turned 51. I spent a lot of time...

Asking for Publicity

  I perform a keynote presentation about mindset and am working a new book tentatively called, A Mindset Revolution: 7 Simple Steps to Manifest Your Success. One of the steps is, “Master the Ask.” It’s so important to not be afraid to ask and to be willing to try to...

The Changing Newsroom

  I had lunch with a former news anchor from FOX last week and was fascinated to hear about how the traditional newsroom is being transformed. I’ve been sharing for years the power of combining media pitching with social media and building relationships with the media...

Why Six Degrees of Separation is Vital for Business

    Any of you who know me or have seen me speak know I always talk about your network and how important it is. But it’s not so much who you know, it’s who you know, who THEY know. Much of my success has been through connections and I love to connect people I think...

Get Organic SEO from Free Publicity

  Did you know that you can organically grow your SEO just from getting free publicity? When I started both my businesses I debated on whether or not to pay a company to handle search engine optimization (SEO). It’s such a scary concept for me because I don’t really...

Why Publicity is so Valuable

  PR vs. Advertising - Why Publicity is So Valuable Sir Richard Branson, multi-billionaire of the Virgin Brand has been quoted as saying, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” The reason for this is that...

Pitching FOX News Successfully

  Interview with Paula Rizzo, Senior Producer, FOX NEWS I was privileged to interview Paula Rizzo who is a senior producer at FOX News about how to pitch her and other producers to make yourself a regular expert on television. You can watch the video above or read the...

The TODAY Show Wants YOU

I once had a publicist tell me I was selling snake oil by telling people they could get on television without paying for it. I didn’t pay a penny to go on the Steve Harvey Show. In fact, I left with $20,000 in my pocket after winning his inventor’s competition. I've...

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