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What will you do differently in 2018?

 

Albert Einstein was quoted as saying, “Insanity is doing the same thing over and over expecting different results.” As we’re winding down in 2017, what are you going to do differently in 2018? If you don’t have a new plan in place now for 2018, how can you expect …

Your Television Appearance

  I was holding a training last week and someone asked me, “What happens when you get your first television appearance… how do you prepare?”  That was a great question! So great that I thought I’d do a blog post about it. 1) Don’t be nervous! First and foremost, have...

How a Journalist Thinks

  For years, I’ve been speaking, writing and teaching about my interactions with journalists and how they talk about stories needing to “fit” and if you send in a good pitch but it doesn’t work now, it goes into a special file of “where can I make this work?” It’s...

Niche the Pitch

  I’ve been teaching do-it-yourself publicity for years now and my biggest piece of advice for success is to find a niche in your industry, think outside of the box, and then pitch a story around that. That is how you will stand out in the crowd with the media. I’m...

Tips to Get Free Publicity

    Free publicity changed my business and it can do the same for you. It’s all about becoming comfortable with it, making it part of your daily marketing routine, and pitching stories that have the potential of being covered. Publicity = visibility = customers =...

Celebrity Sells

    As you might already know, having Diana Ross wear my product was a game-changer. The doctors who thought I was crazy with my idea of decorating medical boots decided to place orders. Steve Harvey did a second segment about me and my products on his daytime show,...

Are Your Website Links Working?

  Last week an ad came across my Facebook feed that interested me. It came from a pretty big name in the internet marketing space and his credibility video is a “who’s who” of digital marketing rock stars endorsing him. I have to say, it was impressive. That alone...

Live streaming, Are you missing out?

    Social media is a fast-paced ever-changing medium. It’s evolving daily and to capitalize on it, you have to be on the cutting edge of it. Do you remember when Facebook really got going? If you added a picture, it meant that your audience of potential viewers of...

Is Your Business Ready for Media Exposure?

I’ve spent years sharing tips and tricks for how to get media exposure for your business, but is your business ready for what’s to come? If you’re not prepared, it could prove to be devastating to your business. As excited as you are for getting media coverage, make...

What’s Your Word for 2017?

  Many people pick a word of the year that they use to inspire for that year. This week I am turning 50. Quite a big milestone in my life. My father was diagnosed with Stage 4 cancer at the age of 50 and passed away two months after he turned 51. I spent a lot of time...

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