with Christina Daves

Serial Entrepreneur and Award-Winning
Inventor shares how she started without
any experience in PR and NO media
contacts and ended up featured in over
50 media outlets in less than 1 year!

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Author Archives: Christina Daves

Niche the Pitch

I’ve been teaching do-it-yourself publicity for years now and my biggest piece of advice for success is to find a niche in your industry, think outside of the box, and then pitch a story around that. That is how you will stand out in the crowd with the media.

I’m not one of those people who is just telling you what to do. I’m doing this stuff every single day in my own business. I use all the resources I recommend and I’m also regularly pitching stories. When I was on the Steve Harvey Show, that transformed my business. I’ve been pitching ever since and have never looked back. I’ve been on Dr. Oz, and lots of local affiliates of NBC, CBS, ABC, and FOX in various states.

I’ve decorated medical boots if a host has a broken foot. I’ve been featured as a guest on how to get free publicity. I even did a guerilla marketing stunt that got me on the Today Show. I don’t always get booked but all it takes is that one pitch that someone relates to get hundreds of thousands, even millions of eyes on your business.

On my bucket-list has been to have a regular television segment. I’ve been pitching it for a while but got “no’s” or “not now’s.” I’ve been tweaking the pitch and niching in the various things I can niche, and just continued pitching.  I also found through my connections someone I know who knew the producer I was pitching.

I niched the pitch to be a regular product segment where I would highlight products that solve problems. As an inventor, I have an eye for these things and that gives me the credibility to be the product expert. Combining the new pitch and a mutual connection led to success. The first segment is on the books!

Rules for Pitching Success

1) Pitch

2) Follow up

3) Niche the pitch as needed

4) Continue pitching and following up

5) Who do you know who knows that producer or journalist?

Media today is 24/7/365 and they need good stories. Let me help you formulate good stories and how to pitch the media successfully in my free PR challenge, www.YourPRChallenge.com

To Your PR Success!!!

Tips to Get Free Publicity

Free publicity changed my business and it can do the same for you. It’s all about becoming comfortable with it, making it part of your daily marketing routine, and pitching stories that have the potential of being covered. Publicity = visibility = customers = profits. At the end of the day, that’s what we’re all here to do, get more visibility so we get more customers.

Here are my top three tips for getting free publicity:

# 1 – Sign up for Help a Reporter Out/HARO

Three times a day, HARO sends an email with queries from journalists looking for story ideas, sources, quotes, or guests, www.helpareporter.com.

Responding to HARO queries is one of the easiest ways to get national exposure for your business. National exposure allows you to grow your digital footprint faster and gives you higher search engine optimization (SEO). You are basically borrowing “Google Juice” from high ranking sites.

I am one of their biggest success stories (Dr. Oz, Steve Harvey Show, Entrepreneur, Forbes (2x), Success, and many, many more). Learn how I do it by getting your free HARO pitching guide at www.FreeGiftFromChristina.com to learn more tips on effective pitching.

#2 – Make Your Business Newsworthy

Getting publicity is all about outside of the box thinking. I got on FOX for National Healthy Foot Month (yes, that really exists!). After my Steve Harvey taping, I went to my local NBC station (who airs the Steve Harvey Show) and pitched the local business story to air on the noon news prior to the Steve Harvey show. They loved it. I went to Texas and taped a mock fashion show with models in decorated medical boots and got covered on CBS.

My all-time favorite… a local cupcakery was on my local NBC, not for National Cupcake Day but for National Bacon Day when they launched their maple bacon cupcake on National Bacon Day. Now that is outside of the box thinking!

Everyone wants to get publicity because of the number of eyes it can get on your business. Stand out from the crowd and pitch outside of the box stories that the media won’t be able to resist.

#3 – Know What’s Trending

The new buzz phrase in the newsroom is, “If It’s Shareable, It’s Airable.” Traditional media is understanding the value of social media and the power of things going viral. In order to get a jump on your competition, know what’s going on in the world and what the hot topics on social media are.

Google Trends lets you know what people are talking about online.

See what’s trending on Twitter and what hashtags are being used.

Check out Muck Rack Daily to see what’s trending with journalists

Use these three resources to pitch timely stories to the media that you can share your expertise on. Make sure the media knows it’s a trending topic and that you’ve done your homework.

To Your PR Success,

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