Niche the Pitch

  I’ve been teaching do-it-yourself publicity for years now and my biggest piece of advice for success is to find a niche in your industry, think outside of the box, and then pitch a story around that. That is how you will stand out in the crowd with the media. I’m...

Tips to Get Free Publicity

    Free publicity changed my business and it can do the same for you. It’s all about becoming comfortable with it, making it part of your daily marketing routine, and pitching stories that have the potential of being covered. Publicity = visibility = customers =...

Celebrity Sells

    As you might already know, having Diana Ross wear my product was a game-changer. The doctors who thought I was crazy with my idea of decorating medical boots decided to place orders. Steve Harvey did a second segment about me and my products on his daytime show,...

Are Your Website Links Working?

  Last week an ad came across my Facebook feed that interested me. It came from a pretty big name in the internet marketing space and his credibility video is a “who’s who” of digital marketing rock stars endorsing him. I have to say, it was impressive. That alone...

Live streaming, Are you missing out?

    Social media is a fast-paced ever-changing medium. It’s evolving daily and to capitalize on it, you have to be on the cutting edge of it. Do you remember when Facebook really got going? If you added a picture, it meant that your audience of potential viewers of...