with Christina Daves

Serial Entrepreneur and Award-Winning
Inventor shares how she started without
any experience in PR and NO media
contacts and ended up featured in over
50 media outlets in less than 1 year!

Get Free PR Tips!


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Author Archives: Christina Daves

Tips to Get Free Publicity

Free publicity changed my business and it can do the same for you. It’s all about becoming comfortable with it, making it part of your daily marketing routine, and pitching stories that have the potential of being covered. Publicity = visibility = customers = profits. At the end of the day, that’s what we’re all here to do, get more visibility so we get more customers.

Here are my top three tips for getting free publicity:

# 1 – Sign up for Help a Reporter Out/HARO

Three times a day, HARO sends an email with queries from journalists looking for story ideas, sources, quotes, or guests, www.helpareporter.com.

Responding to HARO queries is one of the easiest ways to get national exposure for your business. National exposure allows you to grow your digital footprint faster and gives you higher search engine optimization (SEO). You are basically borrowing “Google Juice” from high ranking sites.

I am one of their biggest success stories (Dr. Oz, Steve Harvey Show, Entrepreneur, Forbes (2x), Success, and many, many more). Learn how I do it by getting your free HARO pitching guide at www.FreeGiftFromChristina.com to learn more tips on effective pitching.

#2 – Make Your Business Newsworthy

Getting publicity is all about outside of the box thinking. I got on FOX for National Healthy Foot Month (yes, that really exists!). After my Steve Harvey taping, I went to my local NBC station (who airs the Steve Harvey Show) and pitched the local business story to air on the noon news prior to the Steve Harvey show. They loved it. I went to Texas and taped a mock fashion show with models in decorated medical boots and got covered on CBS.

My all-time favorite… a local cupcakery was on my local NBC, not for National Cupcake Day but for National Bacon Day when they launched their maple bacon cupcake on National Bacon Day. Now that is outside of the box thinking!

Everyone wants to get publicity because of the number of eyes it can get on your business. Stand out from the crowd and pitch outside of the box stories that the media won’t be able to resist.

#3 – Know What’s Trending

The new buzz phrase in the newsroom is, “If It’s Shareable, It’s Airable.” Traditional media is understanding the value of social media and the power of things going viral. In order to get a jump on your competition, know what’s going on in the world and what the hot topics on social media are.

Google Trends lets you know what people are talking about online.

See what’s trending on Twitter and what hashtags are being used.

Check out Muck Rack Daily to see what’s trending with journalists

Use these three resources to pitch timely stories to the media that you can share your expertise on. Make sure the media knows it’s a trending topic and that you’ve done your homework.

To Your PR Success,

Celebrity Sells

As you might already know, having Diana Ross wear my product was a game-changer. The doctors who thought I was crazy with my idea of decorating medical boots decided to place orders. Steve Harvey did a second segment about me and my products on his daytime show, which ended up basically being a million-dollar endorsement. And then, more media started taking notice too. It’s been an incredible journey and I owe a lot of it to the credibility that stems from celebrities.

Bottom line, celebrity sells! If a celebrity wears your product or endorses your brand, it’s a game-changer. It puts your business on the map.

I was very fortunate in that I fumbled my way through it and it worked – but not everyone is so lucky. My friend Sarah Shaw actually has a proven formula that works – over and over again. I can’t imagine how many more celebrities I could have gotten to wear my product if I used it.

Sarah, like me with free publicity, figured things out in terms of reaching celebrities (for free) and it worked and now she’s sharing her tips with us. Sarah was a handbag designer and got her purses on top television shows, in major movies, and had A-list celebrities use them on the red carpet. In fact, she’s done this over 70 times for herself and people she works with.

Imagine what it would do for your business if you had a celebrity linked to your business. Want to know her secrets? For free? Check out her Celebrity Access Blueprint >>> HERE

It’s the proven letter she’s used to land those 70 celebrities. And with it, you’ll discover the “secret ingredients” to contacting and landing a celebrity. Please let me know how it works for you. I can’t wait to hear from you.

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