What will you do differently in 2018?

  Albert Einstein was quoted as saying, “Insanity is doing the same thing over and over expecting different results.” As we’re winding down in 2017, what are you going to do differently in 2018? If you don’t have a new plan in place now for 2018, how can you expect...

Your Television Appearance

  I was holding a training last week and someone asked me, “What happens when you get your first television appearance… how do you prepare?”  That was a great question! So great that I thought I’d do a blog post about it. 1) Don’t be nervous! First and foremost, have...

How a Journalist Thinks

  For years, I’ve been speaking, writing and teaching about my interactions with journalists and how they talk about stories needing to “fit” and if you send in a good pitch but it doesn’t work now, it goes into a special file of “where can I make this work?” It’s...

Niche the Pitch

  I’ve been teaching do-it-yourself publicity for years now and my biggest piece of advice for success is to find a niche in your industry, think outside of the box, and then pitch a story around that. That is how you will stand out in the crowd with the media. I’m...

Tips to Get Free Publicity

    Free publicity changed my business and it can do the same for you. It’s all about becoming comfortable with it, making it part of your daily marketing routine, and pitching stories that have the potential of being covered. Publicity = visibility = customers =...